I'm a design and product leader delivering real impact through building great teams and culture.
I've led teams for more than 7 years, after an earlier career as an award winning designer.
Currently I lead design at Unobravo.
I've lead product design, content design, brand/marketing design, and user research, as well as product management teams. I've built, scaled, and evolved teams from small to over 50 people across timezones, continents, and in-person, hybrid, and remote.
I demonstrate measurable impact in all roles, both in launching products 0-1 as well as in established products, in a wide range of industries. I have strong experience scaling companies, from startups to global groups.
More recent work in product management, product leadership, and strategy adds breadth to my experience. I was also lucky enough to train with world-renowned Andy Meikle in his High Performance Way for building the highest performing teams.
Coach
Mentor
Startup advisor
Fractional leader
Speaker
2024—PRESENT
Pioneering online mental health innovation, providing reliable and compassionate care. Europe's fastest-growing mental health company.
Senior Leadership reporting to CPO. Leading design and user research across the company. Collaborating on product vision and strategy.
2023—2024 (FIXED CONTRACT)
An AI agent for financial health
One of Forbes's 25 Next Billion-Dollar Startups
Senior Leadership, reporting to CEO. Led an Experience team of 30 product designers, content designers, user researchers and brand/marketing designers.
Objectives were to improve the health, consistency and quality of the design team, co-lead product strategy, lead a Quality working group, and build a business case for an in-house creative studio for brand and marketing.
2022—2023
Leading online review platform and two-sided marketplace - B2C user generated content and safety, and B2B insights and brand reputation
Senior Leadership reporting to COO. Developed vision and strategy for user experience across B2C and B2B offerings, and for Product across B2C and Trust portfolios. Co-lead cross-functional business strategy for one of three company pillars, directly accountable to the C-suite for top level OKR success.
2020—2022
2018—2020
2015-2017
The number one gaming brand in the US with over 50% market share
Product leadership team member, working with other product leaders to deliver global strategy as well as team health initiatives including training and development. Reporting to the CPO. Grew Design team to 52 people across 4 timezones, 3 countries, 8 locations. Spearheaded design-led projects in new areas of product for the business.
2010—2015
Scotland's leading digital agency and consultancy
Clients included The Scottish Government, NHS, ESPC, The Royal & Ancient Golf Club, The City of Edinburgh Council, Standard Life, Young Scot, DC Thomson.
Nonimage • Freelance designer • Clients included Red Bull, The Leith Agency • 2007—2010
What's On Publications • Designer • Publishing, advertising, and web • 2007—2010
Napier University • BA Hons Graphic Communication • 2000—2004
Edinburgh, Scotland